Demo Videos
On Hiatus
Our company is now on hiatus. We have enjoyed the opportunity to do over 400 productions serving authors, startup founders, and marketing executives. We’ve told amazing and fun stories. Supported lots of products. Met a lot of great people. Managed a team. But we need to reinvent the way video production is done. If we’re…
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Why Every Service Business Needs a Growth Plan:
I’m in year 6 of my company. And in this entire time, we’ve had more good times than bad times. But we’ve had tough times for sure. All of our wounds were self inflicted, due to us not having a growth plan (or a pricing strategy). This post covers both. Times where we had to…
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The Domino Effect And Project Management
Sometimes we need to make a change to a video. We handle it all the time at Simplifilm. Everything from the “de-emphasis of a feature,” to “hey, this is a better way to do something.” We don’t mind making the changes, but sometimes there are unintended (and trivial) consequences. Running a tight calendar means that…
Keep ReadingFor Want of a Nail.
(Note: this post comes from the archives. We’re reposting some of our old posts that for some reason we took down.) For want of a nail the shoe was lost. For want of a shoe the horse was lost. For want of a horse the rider was lost. For want of a rider the message…
Keep ReadingThe Startup Bookshelf
Please note: due to a database error this page got butchered, and we’re sending the version we pulled from Archive.Org. You have to put the time in, do the reading and think for yourself. When you do, amazing things will happen. You have to really figure out how the world works, and one of the best…
Keep ReadingThe One Page
A script is the foundation of what we do. It’s a specialized skill, a type of writing that you probably don’t do often. It’s included in the price of every Simplifilm. We’re about to publish an 88 page guide to script writing for Demo and Explainer videos, but, in the mean time, we thought we’d boil that…
Keep ReadingOn The Curse of Knowledge
The Heath Brothers in their necessary book, Made To Stick say that knowledge can be a curse. Knowing too much about an industry means that you tread trodden trails and re-kick dead horses. Too much industry knowledge makes the same old advertisements, the same messages and the same everything. It makes people gravitate towards the…
Keep ReadingBoomerang For Gmail Review
Boomerang For Gmail Review. One of the (current) features that I noticed that Yesware needed in my Tout Vs. Yesware post was the ability to schedule email for later. It’s a powerful thing – to be sending out templated emails while I’m watching The Daily Show. I always wanted to send out templated emails tomorrow and Yesware…
Keep ReadingThe Ultimate Guide To Writing Video Scripts
A great video script is necessary to make a good project work. Even great art won’t save a bad script. Writing them is a specialized skill. It’s a specific type of writing that not even great writers do all that often. It’s part of the value that we offer: Simplifilm writes and Boiling complex products…
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