Posts by Chris Johnson

Closing The Gap

“I trust that no one will tell me that men such as I write about don’t exist. That this book has been written–and published–is my proof that they do. -Ayn Rand Closing The Gap: The Critical Problem Every Business Faces We don’t go through what it takes to build a business just to be ordinary.…

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Now Hiring, VP Sales

Job Description: VP Of Sales, Simplifilm Simplimedia, LLC is now hiring a VP Sales for B2B product videos. We’ve served over 400 clients, and now it’s time for you to make your mark. We’re looking for a seasoned seller to grow our business to 2 million per year. You’ll work directly with the Creative Director…

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The Best Tools of 2016

We use a ton of tools to make the business development and client services portion of our gig work right. Beyond just the standard toolset of After Effects, Getty Images, and other services, we have also found our favorites. Our clients have noticed – our surveys on “how we’re doing” have begun to RAVE about our project…

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When You Get To Market The Tools You Love: 15Five

For a few years now, my company, Simplifilm, has used a really cool service to stay connected and in sync and in rhythm. It’s called 15Five, and it’s part of the HR 2.0 Movement. There are so many uses for it- it’s a true platform.  Simplifilm’suse has been to make sure that our company stays…

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The Agency Client’s Bill of Rights

What rights does a client have? When someone pays you money and agrees to trust you with their brand – or even their career – shouldn’t they automatically get something for it? Shouldn’t certain things just be givens? When a marketing director hires us, they risk their job.  Because chances are, the only thing the boss is going to look…

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Why Do Some Change Orders Cost So Much?

A couple of years ago, we had to put together a simple change order for a client that added a tagline to their brand name. They needed the key words in the script twice. Seems fairly straightforward as far as jobs go. And of course we wanted to help! So, we charged what voice talent needed plus…

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How To Save A Troubled Creative Project

Nobody sets out to make The Phantom Menace. But they make it anyway. Talented people working hard fail. [box]Welcome back to process week, part III. Two more to go. The first two are here & here. They are preventative. This one is curative![/box] It will happen. Despite all preventative measures you will encounter a project that goes wrong.…

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How To Prevent Problems In Creative Projects

This is process week here at Simplifilm, and yesterday we talked about client communications. Today we’re talking about preventing problems. Be Impeccable Be Impeccable With Your Word. Speak with integrity. Say only what you mean. -Don Miguel Ruiz First, in order for your project to work, you have to be impeccable in your actions. If…

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