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The Pre-Appointment Creative Questionnaire
Please fill in.
Who is your typical customer?
What are your customers' goals when they purchase your product?
Is This Primarily a Consumer or Business To Business (B2B) Product?
Which behaviors describe the actions/motivations of your typical customers?
They need their problem solved, they know it, and they are picking between us and our competitors.
They need the problem solved, but they didn't know a solution like ours existed.
They have to understand our product, it's fairly complex.
They are looking for a new solution to a product they already use.
How does a typical customer find out about you?
What's the price of your product?
How long is your sales cycle?
What are the biggest "problems" that your customers associate with your industry?
What action do you want customers to take after they watch your video?
What is the current conversion rate to this action?
What is a realistic stretch goal?
What are secondary goals that you might have?
Do you want to prepare multiple endings for other uses?
What are your expectations for working with Simplifilm?
Is this more masculine or feminine?
Do you want a male or female voice over artist?
No Voice Over
Pacing: Are you looking for a fast, or more subdued treatment?
Is this project more "Loud" or "Quiet"?
Script and Features
What is the #1 feature you want to convey that your product does?
What is the 2nd most important feature that your product does?
...and the third most important feature of your product?
Can you name some of your competitors, and how they position themselves (list websites if possible)?
Is there a visual look and feel that you think you're going for?
Which Simplifilm really convinced you to go with us?
Are there visual elements that we shouldn't use in this?
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