Video Production Process

Closing The Gap

“I trust that no one will tell me that men such as I write about don’t exist. That this book has been written–and published–is my proof that they do. -Ayn Rand Closing The Gap: The Critical Problem Every Business Faces We don’t go through what it takes to build a business just to be ordinary.…

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The Agency Client’s Bill of Rights

What rights does a client have? When someone pays you money and agrees to trust you with their brand – or even their career – shouldn’t they automatically get something for it? Shouldn’t certain things just be givens? When a marketing director hires us, they risk their job.  Because chances are, the only thing the boss is going to look…

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Why Do Some Change Orders Cost So Much?

A couple of years ago, we had to put together a simple change order for a client that added a tagline to their brand name. They needed the key words in the script twice. Seems fairly straightforward as far as jobs go. And of course we wanted to help! So, we charged what voice talent needed plus…

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How To Save A Troubled Creative Project

Nobody sets out to make The Phantom Menace. But they make it anyway. Talented people working hard fail. [box]Welcome back to process week, part III. Two more to go. The first two are here & here. They are preventative. This one is curative![/box] It will happen. Despite all preventative measures you will encounter a project that goes wrong.…

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How To Prevent Problems In Creative Projects

This is process week here at Simplifilm, and yesterday we talked about client communications. Today we’re talking about preventing problems. Be Impeccable Be Impeccable With Your Word. Speak with integrity. Say only what you mean. -Don Miguel Ruiz First, in order for your project to work, you have to be impeccable in your actions. If…

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How To Improve Your Client Communication [Process Week Post #1]

Welcome to Project Management Week on the Simplifilm blog. We’ve spent a ton of time and effort on project management and improving our process. We’ve learned this year that having excellent people in the production process leads to better creative work. So we’ve spent the last two months improving that process.  HOW TO IMPROVE CLIENT COMMUNICATION By establishing…

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The 11 Steps To A Great Creative Process

Our Creative Process is what gets things built. It’s what we count on when things get hard (and yes, things get hard at every company). The Process makes everything better. When things break down it’s usually because we have abandoned our process. The Process is the source of all integrity. What we’ve done here is broken down our creative process…

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