Product Demo Videos

The Best Tools of 2016

We use a ton of tools to make the business development and client services portion of our gig work right. Beyond just the standard toolset of After Effects, Getty Images, and other services, we have also found our favorites. Our clients have noticed – our surveys on “how we’re doing” have begun to RAVE about our project…

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The Two Measures Of Quality

One person can absolutely ruin the work of the rest of our team. Examples: A salesperson that doesn’t set expectations correctly puts too much pressure on the design staff. And nobody’s happy. A production manager that doesn’t email the client frequently enough will make them stressed out, and stressed out clients will make retaliatory revisions.  A…

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Evaluating Deigners

The Client’s Guide To Evaluating Designers

Evaluating designers is tough. One of the challenges in the client-company relationship is that the client often lacks the expertise in a particular area to judge the work that they are getting. How is a client to know when something is part of a normal, professional process and when it’s *not good?* This article will help…

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The Client’s Guide To Giving Great Design Feedback

I can tell when a client is going to have a great result from their video the instant that they leave their first bit of design feedback.  We rely on our clients to provide honest, exact, emotional feedback. It’s their biggest contribution to our mutual success.  Feedback is the client’s main role in our collaborative video…

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How To Choose The Right Video Production Company

Let me ask you a question: if you needed a new suit, would you be better off paying less for a suit that was 4 sizes too small? It was a lot cheaper, after all. But you can’t button the pants, or close the coat. But that’s exactly what people do when they go shopping for services with price as a starting…

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5 Lessons Learned from Saas Sales Videos

A video promoting your SaaS* products gives incredible value to your audience and excellent results for the brand. Videos are easy to understand, effective, and can drive sales in a significant way. But it can’t just be any video, it needs to be created in a way that achieves your goals and makes sales. According…

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To Board or Not to Board? That Is the Question.

When we pose the question, we mean STORYboard. Yes, the storyboard (or, as we call them here at Simplifilm, the “Style Frames”) lays out the video piece visually, splitting it into major scenes. It sets the Look & Feel (i.e., where the Video Treatment comes to life). It gives the Client a preview of the art…

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What Is a Video Treatment?

Here at Simplifilm we talk a great deal about Video Treatment once we’re done with the Creative Brief and Scripting stages of a project. Why? Because Treatment is – nothing to do with the spa – but how your project looks and feels. Colors. Fonts. Imagery. Each video Treatment is different for each project, customized…

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