Not every startup, not every company is a good choice to get a video. Regardless of what you may think, many people are poor choices for this work. Our videos aren’t cheap (and as the saying goes, cheap videos aren’t good). Spending this kind of money is something that has to be done very judiciously.
We could just say “yes, the answer is video,” to you. However, this is usually disingenuous. Videos help. We know that good videos can make a startup work. We know that certain times we’ve doubled the sales of a startup. But it’s not a sure bet and other things have to be in place before a video should be bought (or at least in the works.).
There are many reasons why now is not the time. One of our films can double sales, but it can also be a waste of money when other things aren’t in place. If you have a crappy customer experience- raising expectations with a video won’t do you much good.
If your landing page is terrible, fix that first.
By “terrible” your landing page should answer two questions:
- What does the software do?
- What do you want me to do next?