One of the (current) features that I noticed that Yesware needed in my Tout Vs. Yesware post was the ability to schedule email for later. It’s a powerful thing – to be sending out templated emails while I’m watching The Daily Show. I always wanted to send out templated emails tomorrow and Yesware doesn’t yet do that. Matthew Bellows, Yesware CEO suggested I give Boomerang a toss.
I did. And yup, sure enough it does about what it says it does. From their sales page:
Schedule an email to be sent later. Easy email reminders.
Boomerang for Gmail is a Firefox / Chrome plugin that lets you take control of when you send and receive email messages.
Now, this “later” feature is useful for a few reasons–some of ‘em good, and some evil. With Boomerang
- [Good] Respect Other’s Time Zones: We have current clients in production in Australia, Israel. With boomerang can send at a respectful time in the faraway place. No more waking up at 3am to send that email to Nigeria. (Feature hint: you should mark your emails to send at the start of the contact’s work day).
- [Neutral] Pretend You’ve got a life: I make emails go out an hour later to slow down conversations. To make myself look busy. To make others wait. Oh, my narcissism has no bounds.
- [Evil] Ruin Your Rival’s Meeting: When you learn a rival has a meeting, you can schedule an email right before that will distract them (so they will have to go through the meeting in agony, hoping to put out that fire that you caused).
- [Evil] Cause General Mayhem: You can now schedule an email to get to someone while you’re with them and have deniability that it was you that pulled that prank. Shame on them for checking their cell phone at dinner.
- Phrase Express