Yesware and testing: which product demo video will win.
Shopp – Product Demo Video for WordPress (Shopping Cart Plugin)
April 24, 2012 By Leave a Comment
Shopp is one of the biggest, baddest and most respected WordPress plugins out there. Developers love it. The community is busy, and it’s the clear and wide leader. If you’ve bought something online, chances are, you’ve used Shopp. It’s a core part of the WordPress community, making it possible to make money by selling stuff from your [...]
Why Cartoon Art Sucks
April 23, 2012 By 2 Comments
I talk a lot about what’s wrong with using character art to sell software. I am glad I never have to present what passes for ‘state of the art’ with a straight face to our clients. I imagine that meeting going something like this (picture any explainer demo video you’ve seen): “Well, this is the random [...]
Improving Our Process
April 9, 2012 By Leave a Comment
We are interested in constant improvement. We feel like our movies are a little different than the many “startup production houses”. And we feel like we’re scratching the surface of how good we can make them. We think that we’re going to get better faster and pad our lead. What we’re working on now is [...]
Testing is Mandatory
April 9, 2012 By Leave a Comment
We have strong opinions about what sells online. You should, too. The question is, what informs your opinions? Your taste? If your girlfriend ‘likes’ it? A ‘gut feeling?’ Our opinions are informed by our ongoing experiments, the experiments from our marketing directors, the salespeople in the field, and of course, our taste. Of all this, testing [...]
Why Does All The Membership Software Suck?
March 30, 2012 By Leave a Comment
Webgreek -Membership Software Video: See how you can tell the story of how software can enhance your world, your life one step at a time.
The 5 Videos You Should Not Do: The “Hey Doug”
March 15, 2012 By Leave a Comment
We revere original work. It’s part of our culture. We respect, revere and believe in engineers. We only work on projects where we connect with their creators and are the right vessel to tell the story. This means that we reject and refer a lot. We have standards and taste Our “secret sauce” is our [...]
The Silhouette Video: Another You Shouldn’t DO
March 14, 2012 By Leave a Comment
After this series, we want to include the five elements you should have in an explainer video. This is a technique that people rely on a little to heavily. The Sihloette Video. It’s easy to make these from clip art that we can find on istock or from the art that the client provides. However, [...]
Product Demo Videos We Love: Samsung Galaxy Note
March 12, 2012 By 1 Comment
I’ve bashed Mototrola’s marketing. Too easy.. Nobody I’ve ever met – except Brad Chmielewski – has thought Motorola has done passable work. The market agrees with me, as they have squandered their lead in Mobile and released dud after dud. The Xoom could have gone after the iPad, but they didn’t. They got caught flat [...]
Kinetic Type Videos and Software Sales
March 6, 2012 By 1 Comment
We’ve been doing a series of videos you should not do. Today’s installment is a “pure” kinetic type video, where there are types, textures and sometimes, occasionally, screen captures. Making what passes for an average kinetic type video is fairly easy – with Apple Motion or Live Type or a lot of the Kinetic Type [...]
